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Facebook, Google+ and YouTube Most Used to Connect with Brands
2012 has been the year when social media networks saw an important rise – in what number of users, number of social networks and even the budgets companies used to promote themselves online are...
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People Regret Over-sharing on Social Networks, Study Shows
Social network users admit to being careless with their personal information and then ending up having regrets over what they have posted online, a new study reveals . The survey was carried out on...
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Samsung is the New Top Cellphone Brand in the World
Nokia’s 14 years reign as top cellphone brand comes to an end as Samsung takes the lead, according to a new report. The preliminary forecast of top 5 cellphone handset OEMs in 2012 (ranked by global...
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UK Companies Continue to Invest in Social Media Marketing and in Search
Search and social media marketing will most likely be on the wave in 2013, as a new report reveals that companies will continue to invest in these areas. The UK Search Engine Marketing Benchmark Report...
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Improving Conversions Is a Top Challenge for Online Retailers
The online environment is getting more and more important and businesses in various domains are trying to make the most of it and generate sales through online available channels and techniques....
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Marketers Use Data Management Platforms to Drive Higher ROI
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the...
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Users Prefer Facebook when Sharing Product Information
Companies need to know where their customers get their information on products prior to purchasing them in order to monitor those channels for insights and brands’ image and to see whether they can...
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Social Media Related Complaints on the Rise in the UK
Social media, as any other tool, can be used both to help, and to hurt people. In the past four years, the number of complaints police received about alleged crimes that were linked to Twitter and...
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Social Media Use on the Rise among US Doctors
Social media is used by many types of industries for various purposes. A survey published in the Journal of Medical Internet Research shows that US doctors use social media on a daily basis....
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Lack of Budget is B2B Marketers’ Biggest Challenge
Results depend highly on the amount of money invested when it comes to marketing campaigns. You cannot get the results of a USD 100,000 campaign with an USD 100 investment. Creativity plays an...
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Polaroid Launches Fotobar Stores, Allows People to Print Photos from their...
At the 2013 Consumer Electronics Show (CES), Polaroid will officially announce its new project: Polaroid Fotobar experiential retail where people will be able to very quickly and easily print photos...
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Scott Public Relations Publishes “Push/Pull” PR and Marketing White Paper
Scott Public Relations (SPR), an agency with over 20 years of experience in the market, announced today that it has published a new whitepaper which offers expert insight into the integrative, new age...
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Social Network ConnecTV Launches Fully Synchronized Advertising Network
ABC, CBS, NBC, FOX and CW are the first to adopt a new ad platform launched by ConnecTV, a social network for TV fans. ConnecTV’s Ad Sync Network is positioned as the television industry’s first-ever...
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Consumers Set New Year’s Resolutions They Won’t Accomplish
There are people that don’t usually set a New Year’s resolution, but of those who do set such a goal at the beginning of the year, it seems that many won’t keep it, as a SocialVibe recent research...
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USA TODAY Is Mobile Publisher of the Year
The multi-platform news and information company USA TODAY was named by Mobile Marketer as Mobile Publisher of the Year. This is an acknowledgement of the company’s ongoing investment in the digital and...
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Study Reveals Canadian Consumers’ Shopping Habits
102,980 Canadians were surveyed about their everyday purchasing decisions for the BrandSpark Canadian Shopper Study made in collaboration with academic partner Wilfrid Laurier School of Business &...
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WPM Launches New Version of Social Media Intelligence Software
WPM announced a new version of its social media intelligence software which offers better insights into what consumers share in their communities and into what the competition does. The company...
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Kingston Announces 1TB USB 3.0 Flash Drive
It looks like those small USB flash drives are getting bigger and bigger – from the point of view of their storage capacity, of course – as at this year’s CES, Kingston has just announced the launch of...
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Adriatic Luxury Hotels Launches Dubrovnik-focused Advertising Campaign
Adriatic Luxury Hotels teamed up with photographer Marko Todorovic of Live View Photo Studio to develop a new advertising campaign, launched today. This campaign aims to position Dubrovnik as a luxury...
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LinkedIn Reaches 200 Million User Milestone
Social network for professionals LinkedIn revealed today that it has recently reached an important milestone: 200 million members from over 200 countries and territories. These users access the network...
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